As a fellow small business owner in the Leeds area, I know how it feels to hear all the latest and greatest fads for marketing your business, but video is one rapidly growing trend that can no longer be called a “fad.” Now small businesses in Leeds are cashing in. But what makes video so powerful, particularly when it comes to marketing your business?
1. First impressions count. Sadly, a business card is not enough anymore. Flyers and brochures are great, but can be expensive. Local networking still works but it’s time consuming. Video marketing lets us be everywhere at once, and is the next best thing to being there in person.
2. Pictures speak louder than words. According to Dr. James McQuivey of Forrester Research, one minute of video can replace 1.8 Million Words of text, or 3,600 web pages. If you write an average of one web page an hour, it would take you 150 days of writing to achieve the same impact of one minute of video. Humans are multisensory creatures (sight, sound, touch, taste and smell) and because video taps into two of these – sight and sound – it’s naturally more engaging that text alone. There’s more; through evolution, humans are also biologically programmed to detect and pay attention to moving objects as a way to protect themselves from danger. Video is full of moving objects, thus making them much harder to ignore.
3. Video marketing gets you found. Did you know that 70% of marketers are optimising video to get found in search engines? That’s because video is 53 times more likely to produce a first-page search result than traditional techniques. Source: ReelSEO
These facts are just the tip of the iceberg, but they paint a clear picture; if you’re trying to deliver a message and stand out from the crowd, nothing comes close to the power of video.
1) Product demos
If you have a product that needs visual proof that it works, or that needs a little extra explanation for non-technical types, then what better way to do it than with video?
2) Tutorial Videos
Tutorial videos are a great way to showcase your business expertise and knowledge. Show potential customers how to solve a problem visually and audibly, and you’ll win their trust and help steer them towards your products.
3) Product Knowledge & FAQs
What do your customers frequently ask you at the checkout? What’s the biggest question you receive when you pick up the phone from a potential new client? Answer these questions on video and stick that video on your website’s home page, and you’ll reduce your workload and generate more leads who are one step closer to buying.
4) Behind the Scenes Videos
When people aren’t familiar with your company or procedures, a behind-the-scenes event can help build trust with potential customers. This is particularly effective for cosmetic surgeons, dentists, etc, where people may be wary on arrival. This video could be showcased on your website, sent to via email to new prospects or even played in waiting rooms and reception areas.
5) Before and After Videos
Nothing shows potential customers the value of your product or service more effectively than real life results. Before-and-after videos connect with viewers because they can directly relate to the person in the video, and can see the benefits once they’ve used the product or service, giving them the chance to put themselves in that person’s shoes. It’s also the most direct proof that your product or service works as promised.
6) Customer Testimonials
Do your customers frequently leave your office, store, or website, with a big smile on their face? Then why not capture it on camera? Right when they’re feeling great about you, ask these happy customers what they loved about you and your products and services, and why they would recommend you to others. Capture on camera and put it on your website so other potential customers can feel confident about you too.
7) Straight up sales pitch
The simplest way to attract new customers is to highlight their current problem and why you’re the best option to help solve it. A short 30 second video can achieve this, which can then be used for paid or free video ads, or uploaded to your website’s home page.