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Local Video Marketing

How To Use Videos To Effectively Market Your Business in Yorkshire

Videos can be a great way to market your business to a wider audience. One good thing about videos is it conveys professionalism and shows that you are a person to be taken seriously.

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No one likes to read chunks and chunks of information, and videos can be a great way to spread information to wide audience because they are easy to digest and are generally more interesting to view. You can use videos as an alternative source for providing information to your followers as well.

One good way to market your Yorkshire business using videos is through the viral effect. Interesting, quirky videos can be easily shared over social networks and can be easily uploaded onto video sharing sites such as YouTube and Metacafe.

Speaking of YouTube, YouTube is largest video search engine in the world and you can upload videos for free (check out out YouTube channel here). You can draw extra traffic to your website by adding a call to action at the end of the video and include links to your web sites under at the description box. If you frequently post videos, you can ask your video sharing community to subscribe to your YouTube account for more cool videos.

Video Marketing Yorkshire

Video Marketing Yorkshire

How video marketing is helping small businesses in Yorkshire generate enquiries?

As a fellow small business owner, I know how it feels to hear all the latest and greatest fads for marketing your business, but video is one rapidly growing trend that can no longer be called a “fad.” Now small businesses are cashing in. But what makes video so powerful, particularly when it comes to marketing your business in Yorkshire?
1. First impressions count. Sadly, a business card is not enough anymore. Flyers and brochures are great, but can be expensive. Local networking still works but it’s time consuming. Video lets us be everywhere at once, and is the next best thing to being there in person.
2. Pictures speak louder than words. According to Dr. James McQuivey of Forrester Research, one minute of video can replace 1.8 Million Words of text, or 3,600 web pages. If you write an average of one web page an hour, it would take you 150 days of writing to achieve the same impact of one minute of video. Humans are multisensory creatures (sight, sound, touch, taste and smell) and because video taps into two of these – sight and sound – it’s naturally more engaging that text alone. There’s more; through evolution, humans are also biologically programmed to detect and pay attention to moving objects as a way to protect themselves from danger. Video is full of moving objects, thus making them much harder to ignore.
3. Video gets you found. Did you know that 70% of marketers are optimizing video to get found in search engines? That’s because video is 53 times more likely to produce a first-page search result than traditional techniques. Source: ReelSEO

These facts are just the tip of the iceberg, but they paint a clear picture; if you’re trying to deliver a message and stand out from the crowd, nothing comes close to the power of video.

One more way to market your business is through video testimonials or reviews. The human factor in video testimonials makes your products seem more genuine and believable. This source of social proof can boost your profits up a notch.

In short, videos make a great addition to your marketing arsenal and should be implemented in addition to your conventional marketing methods.

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