Every serious digital marketing strategy has an end goal in mind; decide on yours and make sure every action taken is contributing to that goal.
Tie all of your digital marketing and offline marketing strategies together to create an extremely powerful blend that will help each of them perform better.
Use digital methods that PULL in customers, such as quality content, SEO, and videos, which are more cost-effective than PUSH methods.
Have no idea what your competition for your business is doing online? This is a major mistake; Always pay attention to your competitors (it’s OK) and use your research to create a better overall strategy and digital advantage.